How to start driving traffic for Crypto-offers for a beginner?
Experts rightly call the hype around cryptocurrencies a new “gold rush”. Digital coins allow some people to earn quickly and a lot and Bitcoin is far from the only example 😉
However, it is important to remember that working with the crypto vertical is difficult for beginners. To get high payouts in mediabuying, you need to study in detail all the subtleties and trends, carefully understand the statistics, constantly work with creatives, and most importantly, choose the right affiliate program with working offers.
Do you want to know how to drive traffic on Crypto-offers and how to make money on cryptocurrency? We have prepared a useful Crypto Guide by CPA pro-LosPollos. In this article, we have collected a theoretical base and some useful tips for those who are going to invest in crypto in 2022.
It is never too late to jump on the crypto bandwagon but where do we start? Is it possible for a beginner to make money on cryptocurrency? Let’s start answering this question from afar.
Demand for cryptocurrencies has been steadily increasing since 2017. New media buyers and new crypto buyers regularly appear on the market. First of all, the development of the market is associated with a stable increase in the price per unit of currency and with an increase in the number of deposits. At the same time, the number of countries in which the crypto market is actively growing is constantly increasing.
Before you start sending traffic on crypto offers, it is important to understand the specifics and study the nuances of cryptocurrency media buying. Without understanding the scope, it will be difficult to get a stable income. Let’s start with the basics.
Offers – offers that promise to make a profit in the long run.
The cryptocurrency vertical – everything that is directly related to driving traffic.
What is cryptocurrency mediabuying in CPA?
In CPA, the mediabuyer receives a reward for performing a targeted action. In most cases, this action is making a cash deposit.
Advertisers, as a rule, are various online systems within which earnings are made on cryptocurrency.
At first glance, it may seem that the crypto vertical consists only of offers that offer to buy digital coins, but this is far from the case. There are four (sometimes three) main areas that can be distinguished here:
- Education. This can be training in mining, blockchain technologies, trading, etc. In this case, the offer is to sell training. Payouts range from $250 to $750. Experience shows that it is not easy to convert these types of offers, since only a few are ready to spend time studying complex topics, most just want to earn money from day one. Naturally, this is impossible.
- Investments. This is one of the most attractive options. Many do not want to study and strive for an immediate and direct way of earning. Investments can be done in new crypto-currencies, crypto-funds, and tokens. Such offers pay from 150 to 750 US dollars.
- Trading. It involves independent trading in cryptocurrencies. Potentially, this type of offer can bring good payouts, but only clients with the necessary knowledge in the field of trading can take advantage of it. As you can imagine, there are not many of them.
- Auto trading. This is a type of trading. In this case, not the client himself, but the robot will trade crypto. The latter is provided by the broker. Most often, such offers are promoted on foreign sites.
In crypto media buying, trading and auto trading are often combined in one stream. The only difference is who trades: the client himself or the robot for him.
The vertical can work on RevShare, CPL, or CPA models. In the first case, the distribution of the total amount of income is carried out. The CPL model assumes payment per lead. The CPA model, as we said above, involves paying for targeted action. In crypto mediabuying, it is considered the most optimal and most attractive.
How do professional mediabuyers make money on cryptocurrency?
To push traffic on the crypto, the affiliate needs traffic. It is important to choose the right sources, then bring people to the target action with the help of creatives, pre-landers, and landings. We will talk about traffic sources and their features later in the article.
For an mediabuyer specialist, a successful funnel most often looks like this:
- Advertising creative;
- Broker’s call (in trading);
It is important to keep in mind that cryptocurrency advertising is usually prohibited on Google, Facebook, TikTok, etc. Methods such as cloaking, a type of SEO, when different pages are shown to a search robot and a person, help to circumvent the bans. To do this, you can independently study various guides or choose a special service for cloaking. Also, to circumvent the rules, affiliates farm accounts, that is, imitate the activity of real users.
How can a beginner make money on cryptocurrency (and is it even possible?)
As practice shows – it is possible. But as you already understood from the first part of the article, cryptocurrency media buying is a rather complicated topic. If you do not understand the basic principles, then you might be waiting for a very long time for a stable income.
The cryptocurrency market is far from the easiest to drive traffic. This is apparent by the monetary amounts it rotates. Payouts are significantly higher than in many other niches.
What is the target audience of crypto offers?
Over the 13 years of cryptocurrency market existence, dozens of studies have been carried out, the purpose of which is to determine the portrait of the target audience. The 2022 statistics show that the majority of investors are men aged 30 to 60 with a college degree and an annual income of $130,000. The second significant group of crypto investors consists of millennials, whose age does not exceed 35 years. This is a generation of active young people who are just starting to earn their capital and are considering digital coins as a promising investment vector.
Women are also interested in cryptocurrencies and makeup about 20% of the total number of investors. Experts predict that this figure will soon increase to 35%. There is a tendency to popularize digital coins among the general population. It is likely that within 3-5 years there will be many more investors with an average income and minimal basic knowledge in the field of blockchain as cryptocurrencies continue their expansion into Tier 3 countries.
Features of Crypto-offers
Among the main advantages of crypto CPA offers are:
- Solid payouts. For one conversion, you can earn up to $1000, and this is not the limit. A solvent audience is heavily present in the crypto vertical, which allows you to make good money.
- Wide coverage of countries. You can drive traffic to different GEOs.
- Pretty narrow and complex niche. This means that truly professional media buying have almost no competitors (when compared, for example, with dating).
The cryptocurrency market is volatile. The media buying should be flexible and quickly adapt to new conditions.
It is important to be ready to constantly test different creatives, landings, pre-landers, and traffic sources.
How do crypto offers work?
13 years have passed since the appearance of the first cryptocurrency. During this time, the digital coin market has grown, matured, and experienced ups and downs. As of May 2022, there are 17,543 digital currencies in the world. The most popular of them:
● Bitcoin (CCC: BTC-USD);
● Ethereum (CCC: ETH-USD);
● Litecoin (CCC: LTC-USD);
● Tether (CCC: USDT-USD);
● Stellar Lumens (CCC:XLM-USD);
● Binance Coin (CCC:BNB-USD);
● Cardano (CCC:ADA-USD).
Good prospects for Uniswap (UNI) (Ethereum platform), Chainlink (LINK) (Ethereum platform), FTX Token (FTT), Aave (AAVE), The Graph (GRT), DAO Maker (DAO), SHIBA INU (SHIB), Thorchain.
But, as we mentioned before, most often affiliate programs offer trading or auto trading as the offers. In this case, advertisers are virtual services for making money using digital coins and valuable documents. Getting on the landing page, the user leaves a request for a consultation with a broker. After some time, the broker calls the potential client back, consults and helps to understand the system, and offers to make a deposit.
Keep in mind that such decisions are not made instantly, a person needs to think, and analyze their financial capabilities. A lot depends on the qualifications of the broker. Regarding the budget, it is not possible to establish an exact universal amount. Experts advise not to drain the entire budget at once: after 20-50 Tier-1 registrations (100-200 Tier-2,-3 registrations), you can already understand whether there is a success in the audience.
GEOs that convert well in crypto
Most people are confident that cryptocurrency is most popular in the US. However, in practice things are different. Among the leading countries (Tier-2.3) in terms of holders and buyers of cryptocurrency, the following can be highlighted:
Examples of creatives for the Crypto vertical
Without a good creative, an effective mediabuying link will not work. If people are not interested, they will not click, go to the pre-lander and landing, and will not perform the targeted action. Creativity is the foundation, without which it is difficult to imagine everything else.
Creatives can be good and bad. If there is a bad creative, there will be few deposits and little income. Bad creatives include:
- The promise of the easiest money possible. Such creatives are usually visited by an insolvent audience that is not ready to make a deposit.
- A hackneyed idea. If you have studied spies and see that the creative is quite common, then it is better not to use it. People have already seen it many times, and it does not cause a desire to perform a targeted action.
- Funnel mismatch. If the creative is not warmed up and leads to a landing that is poorly connected with it, then the audience will quit before making a deposit.
What about a good creative? They attract the attention of the target audience, warm them up, make them want to go to pre-landing, and then to landing. A good creative becomes the basis of a bundle in media buying and helps to ensure that the target audience makes a deposit.
Effective creatives often indicate the amount you need to spend to start earning. Usually, it coincides with the first deposit. So the audience gets a hook for wealth and at the same time prepares for the fact that it will be necessary to make a deposit.
Storytelling also works very well. The audience is presented with a versatile and intimate character who has achieved great success. People compare themselves to him or her and want to repeat the success for themselves. For such creatives, a pre-lander is required, which will additionally warm up the audience before landing.
Lately, video creatives have been improving day by day. This format is still relatively fresh, so it did not have time to get boring.
Below we have collected some examples of good creatives:
|Preview leads to a short video||Landing tailored for storytelling|
|A promise to multiply the money spent||Another creative of a success story|
|An example of a push format with the logo of a well-known exchange market||Success story video|
Where to get ideas for creatives in Crypto
There are two main options for creating creatives:
- Repeat other people’s ideas with changes. Making changes is the important part. Fully copying is a bad option. To view ideas, we recommend using spy services, such as PowerAdSpy, SpyPush, and AdSpy.
- Look for inspiration and create something of your own. The largest services for these purposes are Pinterest and Behance.
If you want to make money on cryptocurrency, then it is better to create something new and more or less unique. It is also not recommended to use images from Google searches. Most likely, many have already seen them. Such images will not attract the attention of users. To find unique images, you can use stocks, such as Flickr, Pixabay, and Free Images.
Where to get traffic for Crypto
The main sources of traffic are:
- Google and Google Ads. Those who use search engines are of particular interest to affiliates. This audience is more likely than others to make deposits. It is important to remember that Google does not allow crypto advertising, so you will have to use workarounds.
- Facebook. It is also considered one of the best traffic sources. In this social network, crypto advertising is also prohibited. The usual base of bots will not work here. Media buyers farm accounts to get the system to trust them. To recap farming is an imitation of the activities of a real person.
- Push. This traffic source is one of the most inexpensive, risk-free, and simple. However, it is difficult to find high-quality traffic with real leads here – we recommend choosing proven networks.
- Email distribution. Among traffic sources, emailing is gradually fading into the background, but remains quite effective. You need a database of addresses and a mailing list service.
- Popunder. These are tabs that “pop up” under the originally opened page. This is a fairly effective traffic source that allows you to reach a large audience. One of the main disadvantages is a large number of bots.
- TikTok. Recently, this site has been increasingly used to drive traffic. However, there are very few truly solvent audience members there. The fact that TikTok’s format in itself involves attracting attention for a few seconds and quickly switching to something else. Often people here are simply not ready to make informed and thought-out decisions.
- PBN network. A group of sites that link to each other and rank high in search results to crowd out competitors is another good option.
- Native and banner ads. Periodically this method is used by experienced webmasters.
Which cryptocurrency affiliate program will be beneficial for you?
Crypto mediabuying falls in the gray area with earnings. The activities of affiliate programs are considered semi-legal. The mediabuying is not too protected from fraud by advertisers and affiliate programs. The way out of this is to choose affiliate programs that have a good reputation and work with trusted advertisers.
LosPollos Crypto-SmartLink is a great opportunity to start in this niche. Offers are selected individually depending on geo, device, operating system, and other parameters. Payments are made once a week on Tuesdays – withdrawals starting at $100.
But of course, there are other affiliate programs – we recommend that you carefully study the reviews and draw your conclusions 😉
Conclusion. Advantages and disadvantages of the cryptocurrency vertical
Cryptocurrency traffic mediabuying has its strengths and weaknesses. Those who understand the topic and act professionally earn good money. Those who are looking for easy money and do not understand the niche of cryptocurrencies well, lose quickly.
The main advantages include the following:
- You can easily figure it out if you have experience in related topics. For example, mediabuyers often come to crypto after working with gambling.
- You can make good money. But this condition is achievable only if you understand the topic of cryptocurrency mediabuying, test a lot, choose the right strategy and avoid serious mistakes.
Important shortcomings include:
- The need to circumvent the rules. To drive traffic from Google, Facebook, etc., you will have to use additional services. We have already talked about farming and cloaking which will have to be thoroughly understood.
- Most often, the entry price is higher than in other verticals.
You need good creatives. The creative should evoke a desire to go to the pre-landing or immediately to the landing. Creatives have to be changed, refined, and tested (however, this is important with any vertical).
You need to warm up the audience. If the creative leads directly to the landing page, then the audience may not have time to warm up and take the targeted action. Therefore, pre-landers are often used in working with cryptocurrency. Different pre-landers work better for different types of traffic.