TOP-20 by eCPM in Casual Dating: Denmark #1
Tiny Scandinavia outperformed the big GEOs again. This week Denmark takes the #1 spot in Casual Dating eCPM at $68.8 — 10% above Australia and nearly double the UK and Germany.
TOP-20 countries by eCPM:
- 🇩🇰 Denmark — $68.8
- 🇦🇺 Australia — $62.5
- 🇸🇪 Sweden — $42.6
- 🇬🇧 United Kingdom — $40.5
- 🇩🇪 Germany — $38.3
- 🇨🇠Switzerland — $36.2
- 🇧🇪 Belgium — $27.9
- 🇨🇿 Czech Republic — $27.9
- 🇦🇹 Austria — $26.8
- 🇳🇱 Netherlands — $26.8
- 🇺🇸 United States — $25.7
- 🇮🇩 Indonesia — $24.6
- 🇵🇱 Poland — $24.6
- 🇨🇦 Canada — $24.6
- 🇹🇷 Turkey — $20.5
- 🇫🇷 France — $20.2
- 🇮🇹 Italy — $19.4
- 🇪🇸 Spain — $18.4
- 🇧🇷 Brazil — $18.3
- 🇲🇽 Mexico — $17.3
Insights for affiliates:
- Copenhagen is oversaturated with tourists and expats — English works there. The real money is in Jutland and the islands (Funen, Bornholm), where Danish-only is the rule and the adult audience delivers a higher CR.
- Prime time is Wednesday and Sunday evenings. On Friday and Saturday Danes are at the bar or hanging out with friends at home, not on their phones.
- In Denmark, the word “date” barely exists as an event. Two polar approaches work: a cozy evening at home, or direct with no hints — there is no middle ground.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
