TOP-20 by eCPM in Gay Dating: Canada #3
Canada is a bilingual market with an English-speaking majority and French-speaking Quebec, where the gay audience is concentrated in Toronto, Montreal, and Vancouver. This week, Canada ranks 3rd by eCPM at $37.4.
TOP-20 countries by eCPM:
- 🇨🇠Switzerland — $42.3
- 🇦🇺 Australia — $38.7
- 🇨🇦 Canada — $37.4
- 🇧🇪 Belgium — $35.6
- 🇵🇹 Portugal — $33.4
- 🇳🇿 New Zealand — $31.7
- 🇳🇱 Netherlands — $31.2
- 🇺🇸 USA — $30.6
- 🇩🇪 Germany — $28.2
- 🇦🇹 Austria — $25.7
- 🇬🇧 UK — $24.1
- 🇮🇹 Italy — $23.4
- 🇮🇪 Ireland — $23.1
- 🇵🇱 Poland — $22.4
- 🇸🇪 Sweden — $21.3
- 🇲🇾 Malaysia — $19.6
- 🇪🇸 Spain — $19.5
- 🇨🇿 Czech Republic — $18.9
- 🇫🇷 France — $17.2
- 🇬🇷 Greece — $16.9
Insights for affiliates:
- Quebec FR is a distinct dialect of French spoken in Canada. Quebec audiences naturally mix English words into their phrases (“M’a checker ton profile”, “Y’a-tu du monde online”). If your creative is written in classical French, locals read it as a “foreign” text and CR drops.
- Canada has 6 time zones, so it’s better to split the campaign into 4 timezone groups (Atlantic, Eastern, Central/Mountain, Pacific) and launch in each group at its local prime time.
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