TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:

1.   🇧🇪 Belgium — $84.7
2.   🇩🇰 Denmark — $79.5
3.   🇳🇿 New Zealand — $76.3
4.   🇦🇺 Australia — $72.4
5.   🇫🇮 Finland — $68.1
6.   🇳🇱 Netherlands — $65.9
7.   🇩🇪 Germany — $63.2
8.   🇦🇹 Austria — $58.4
9.   🇨🇭 Switzerland — $56.1
10.   🇺🇸 United States — $52.7
11.   🇬🇷 Greece — $46.9
12.   🇨🇦 Canada — $43.8
13.   🇬🇧 United Kingdom — $42.5
14.   🇮🇱 Israel — $39.1
15.   🇪🇸 Spain — $37.6
16.   🇸🇪 Sweden — $34.8
17.   🇱🇻 Latvia — $26.9
18.   🇭🇷 Croatia — $25.7
19.   🇳🇴 Norway — $24.1
20.   🇵🇹 Portugal — $22.3

Insights for affiliates:

1.  Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
2. Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.