TOP-20 by eCPM in Casual Dating: New Zealand #1
New Zealand is a mature English-speaking market with a high ARPU and an audience used to paying for online services. This week New Zealand takes the #1 spot in eCPM at $62.8.
TOP-20 countries by eCPM:
-  🇳🇿 New Zealand — $62.8
- 🇦🇺 Australia — $59.7
- 🇩🇰 Denmark — $56.4
- 🇨🇠Switzerland — $52.5
- 🇧🇪 Belgium — $47.2
- 🇸🇪 Sweden — $46.2
- 🇬🇧 United Kingdom — $44.6
- 🇨🇦 Canada — $38.3
- 🇫🇷 France — $35.7
- 🇩🇪 Germany — $35.2
- 🇳🇱 Netherlands — $33.1
- 🇵🇱 Poland — $31.6
- 🇲🇾 Malaysia — $29.3
- 🇺🇸 United States — $28.9
- 🇨🇿 Czechia — $27.8
- 🇸🇬 Singapore — $27.4
- 🇹🇷 Turkey — $25.7
- 🇮🇩 Indonesia — $24.6
- 🇧🇷 Brazil — $20.3
- 🇲🇽 Mexico — $19.2
Insights for affiliates:
- It’s winter in New Zealand right now (June-August). This is the peak of “loneliness by the fireplace,” the hottest time for Casual Dating, the equivalent of February in Europe.
- A small market of 5 million people. At normal scale, the same user sees your creative every 2-3 days. Rotating creatives every 7-10 days is a must-have.
- Auckland is New Zealand’s largest city, a third of the country’s entire population, and at the same time one of the most multicultural cities in the world: it’s home to large Chinese, Indian, Filipino and Korean communities. A basic creative with a blonde girl on the beach converts worse in Auckland than diverse faces or urban lifestyle, while outside the city the opposite works: trekking, a craft bar, a bonfire on the beach.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
