TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:

1.   🇦🇹 Austria — $84.5
2.   🇱🇺 Luxembourg — $79.1
3.   🇩🇪 Germany — $76.3
4.   🇬🇧 United Kingdom — $72.5
5.   🇸🇪 Sweden — $68.9
6.   🇦🇺 Australia — $64.3
7.   🇨🇭 Switzerland — $62.7
8.   🇫🇷 France — $59.1
9.   🇧🇪 Belgium — $54.8
10.   🇵🇹 Portugal — $53.6
11.   🇪🇸 Spain — $49.2
12.   🇭🇺 Hungary — $47.1
13.   🇫🇮 Finland — $45.8
14.   🇺🇸 United States — $36.9
15.   🇮🇹 Italy — $32.7
16.   🇵🇱 Poland — $31.4
17.   🇳🇱 Netherlands — $28.5
18.   🇩🇰 Denmark — $26.9
19.   🇨🇦 Canada — $24.7
20.   🇸🇰 Slovakia — $19.8

  Insights for affiliates:

1. Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
2. Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
3. Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.