TOP-20 by eCPM in iGaming: Mexico #1
Mexico is the largest gambling market in Latin America, with a mobile-first audience and a habit of paying through local systems (OXXO, SPEI, Mercado Pago). This week, Mexico ranks 1st by eCPM at $96.7.
TOP-20 countries by eCPM:
-  🇲🇽 Mexico — $96.7
- 🇦🇹 Austria — $86.3
- 🇨🇿 Czech Republic — $85.2
- 🇮🇳 India — $84.7
- 🇬🇧 UK — $72.5
- 🇨🇦 Canada — $59.8
- 🇳🇱 Netherlands — $50.6
- 🇩🇪 Germany — $48.5
- 🇦🇺 Australia — $46.9
- 🇲🇾 Malaysia — $43.0
- 🇪🇬 Egypt — $40.8
- 🇸🇦 Saudi Arabia — $33.3
- 🇺🇸 USA — $29.4
- 🇹🇿 Tanzania — $28.1
- 🇿🇦 South Africa — $27.1
- 🇹🇷 Turkey — $26.6
- 🇪🇸 Spain — $25.0
- 🇫🇷 France — $23.0
- 🇵🇰 Pakistan — $22.8
- 🇮🇹 Italy — $22.7
Insights for affiliates:
- The FIFA World Cup is over, which means traffic will start getting cheaper, and part of the players will gradually switch from betting to casino.
- Right now Olympus, Book of Dead, and Sweet Bonanza are on top, so the main focus in creatives should be on them.
- On creatives it’s important to show the available local payment methods (Oxxo, Mercado Pago, Spei), because for a gambling audience this is a signal of “local, familiar payment options”.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
