TOP 20 by eCPM in TikTok Dating: France #1
France is a highly competitive Tier-1 market with a paying audience and steady demand for dating offers year-round. This week France ranks first by eCPM with a score of $64.1.
TOP 20 countries by eCPM:
- 🇫🇷 France — $64.1
- 🇨🇦 Canada — $61.2
- 🇺🇸 United States — $58.1
- 🇩🇪 Germany — $55.7
- 🇦🇺 Australia — $55.3
- 🇧🇪 Belgium — $54.5
- 🇮🇱 Israel — $53.9
- 🇳🇿 New Zealand — $52.2
- 🇨🇠Switzerland — $50.1
- 🇵🇹 Portugal — $49.6
- 🇦🇹 Austria — $48.1
- 🇩🇰 Denmark — $47.1
- 🇳🇴 Norway — $46.9
- 🇳🇱 Netherlands — $46.1
- 🇬🇧 United Kingdom — $38.4
- 🇪🇸 Spain — $38.3
- 🇬🇷 Greece — $37.1
- 🇮🇹 Italy — $29.6
- 🇹🇷 Turkey — $25.1
- 🇨🇿 Czech Republic — $23.4
Insights for affiliates:
- Paris and Lyon are markets for premium offers, Marseille, Nice, and Montpellier work for slightly more casual ones, while Toulouse and Nantes are student cities with a lower average check.
- For the 25+ audience, use “rencontre” (meeting, date) in creatives — it’s clearer than “date”, english words reduce CR.
- Use 3-5 hashtags per video and mix popular ones (#pourtoi) with niche ones (#celibataireparis, #rencontresfrance, #amour2026) to maximize reach.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
