TOP-10 by eCPM in iGaming: Egypt #1
Hi everyone! This week our eCPM top is led by Egypt at $98.6 in the iGaming vertical, ahead of the UK, Germany, and the US.
TOP-10 countries by eCPM:
- 🇪🇬 Egypt — $98.6
- 🇬🇧 UK — $90.4
- 🇩🇪 Germany — $82.7
- 🇵🇱 Poland — $76.5
- 🇺🇸 USA — $68.2
- 🇳🇱 Netherlands — $62.4
- 🇲🇾 Malaysia — $56.8
- 🇸🇪 Sweden — $51.5
- 🇮🇩 Indonesia — $46.2
- 🇪🇹 Ethiopia — $42.0
Insights for affiliates:
- Egyptian symbols in your creative (pyramids, hieroglyphs, Anubis) catch the eye instantly and hook the audience.
- Putting the local payment methods Egyptians actually use (Vodafone Cash, InstaPay, Fawry) on your creative builds trust right away.
- Machine translation into Arabic usually gives you the literary version, and locals spot that kind of creative immediately, which kills your CR. That is why English works better for gambling creatives in Egypt: it looks native and familiar to the audience.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
