Top-20 by eCPM in iGaming: United Kingdom #1
The United Kingdom is a market where hundreds of licensed operators compete and where even a single click costs more than the average deposit in LATAM. This week the UK takes 1st place by eCPM at $179.3.
TOP 20 countries by eCPM:
- 🇬🇧 United Kingdom – $179.3
- 🇦🇺 Australia – $174
- 🇬🇷 Greece – $102.1
- 🇨🇦 Canada – $101.5
- 🇩🇪 Germany – $77.7
- 🇮🇹 Italy – $64.1
- 🇹🇷 Turkey – $54.2
- 🇺🇸 USA – $52
- 🇲🇦 Morocco – $50.3
- 🇬🇪 Georgia – $46.1
- 🇲🇲 Myanmar – $43.7
- 🇰🇠Cambodia – $35.7
- 🇲🇾 Malaysia – $31.5
- 🇳🇱 Netherlands – $30.1
- 🇵🇱 Poland – $29
- 🇪🇸 Spain – $28.5
- 🇸🇦 Saudi Arabia – $26.8
- 🇫🇷 France – $24.6
- 🇪🇬 Egypt – $23.8
- 🇹🇯 Tajikistan – $22.7
Insights for affiliates:
- Use «£», «quid», «punters», «mates», «brilliant», «cracking» instead of American slang; British English lifts your CTR.
- Cleaner, more transparent offers with low wagering tend to win in the UK: clear conditions and separate casino/sport creatives. Short and easy-to-grasp bonuses convert more steadily than aggressive x35-x40 ones.
- Brits love their flag. If you weave the Union Jack naturally into the scene (on the wall behind the «winner», or as a logo on a T-shirt), this approach can boost CR.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
