TOP 20 by eCPM in TikTok Dating: Australia #1
Hi everyone, have a great week! Today our weekly eCPM digest covers the TikTok Dating vertical. Australia takes first place with a score of $78.5.
TOP 20 countries by eCPM:
- 🇦🇺 Australia — $78.5
- 🇩🇰 Denmark — $70.4
- 🇨🇿 Czech Republic — $66.7
- 🇨🇦 Canada — $64.2
- 🇨🇠Switzerland — $60.5
- 🇩🇪 Germany — $58.8
- 🇸🇪 Sweden — $56.4
- 🇫🇮 Finland — $52.3
- 🇧🇪 Belgium — $46.9
- 🇮🇹 Italy — $43.5
- 🇮🇪 Ireland — $41.2
- 🇲🇾 Malaysia — $38.7
- 🇬🇷 Greece — $36.4
- 🇬🇧 United Kingdom — $34.8
- 🇪🇸 Spain — $33.2
- 🇦🇹 Austria — $31.5
- 🇵🇱 Poland — $29.8
- 🇳🇱 Netherlands — $28.7
- 🇮🇱 Israel — $27.3
- 🇳🇴 Norway — $25.6
Insights for affiliates:
- After Australia introduced a strict 16+ age limit, the social media audience became older and, as a result, more solvent.
- Android users in Australia spend 1 hour 14 minutes a day in TikTok, a record among all social networks in the country. The same person will see several of your videos in one evening, so you can rotate and test creatives faster.
- More than 80% of the population lives on the east coast, so the prime time for posting is 19:00-22:00 Sydney time.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
