TOP-20 by eCPM in Facebook Dating: Canada #1

Hi everyone! This Friday we’re diving into our eCPM digest: this week’s vertical is Facebook Dating, and Canada ranks #1 with $83.5.

TOP-20 countries by eCPM:

1. 🇨🇦 Canada — $83.5
2. 🇨🇾 Cyprus — $79.2
3. 🇳🇿 New Zealand — $74.6
4. 🇺🇸 United States — $71.3
5. 🇦🇺 Australia — $68.5
6. 🇩🇰 Denmark — $63.7
7. 🇮🇱 Israel — $62.4
8. 🇬🇧 United Kingdom — $59.1
9. 🇧🇪 Belgium — $57.3
10. 🇦🇹 Austria — $52.6
11. 🇫🇮 Finland — $48.9
12. 🇨🇭 Switzerland — $46.1
13. 🇸🇪 Sweden — $43.5
14. 🇮🇪 Ireland — $39.2
15. 🇩🇪 Germany — $34.7
16. 🇳🇴 Norway — $31.9
17. 🇳🇱 Netherlands — $27.4
18. 🇨🇿 Czech Republic — $25.8
19. 🇬🇷 Greece — $23.6
20. 🇵🇹 Portugal — $18.1

Insights for affiliates:

• Authentic UGC creatives featuring girls in a familiar home setting convert best: as natural as possible, without studio polish or expensive interiors.
• The English-speaking audience shows a higher conversion rate, but don’t write off the French-speaking segment either, especially in Quebec.