TOP-20 by eCPM in Adult Dating: Denmark #1

Hello everyone! We are back from the New Year holidays and continuing our weekly eCPM rankings. This week, the focus is on the Adult Dating vertical, with Denmark taking first place with $69.3.

TOP-20 Countries by eCPM:

1. 🇩🇰 Denmark — $69.3
2. 🇳🇿 New Zealand — $62.5
3. 🇦🇹 Austria — $59.7
4. 🇦🇺 Australia — $57.2
5. 🇰🇿 Kazakhstan — $54.5
6. 🇭🇷 Croatia — $53.7
7. 🇩🇪 Germany — $48.3
8. 🇨🇦 Canada — $46.9
9. 🇺🇸 United States — $45.5
10. 🇸🇪 Sweden — $44.7
11. 🇨🇭 Switzerland — $38.2
12. 🇧🇪 Belgium — $35.4
13. 🇬🇷 Greece — $32.8
14. 🇬🇧 United Kingdom — $31.9
15. 🇫🇷 France — $28.3
16. 🇺🇿 Uzbekistan — $26.6
17. 🇮🇱 Israel — $25.4
18. 🇨🇿 Czech Republic — $23.7
19. 🇳🇴 Norway — $21.4
20. 🇪🇸 Spain — $19.2

Insights for affiliates:

• Proximity-based geotargeting is crucial for this GEO; it is better to focus on Copenhagen, Aarhus, Odense, and Aalborg.
• The 30+ segment is a “gold mine” for affiliates. People in this age group are often financially stable and are looking for either serious relationships or short-term connections.
• Using local memes, irony regarding the complexity of the Danish language, or jokes about the weather (“Winter is long, find someone to keep you warm”) builds loyalty and trust.
• Localization: While Danes speak excellent English, ads in the Danish language convert significantly better.