TOP-20 by eCPM in Adult Games: Austria Takes Second Place
Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.
TOP-20 Countries by eCPM (Adult Games):
- 🇳🇿 New Zealand — $79.1
- 🇦🇹 Austria — $70.3
- 🇦🇺 Australia — $65.4
- 🇮🇹 Italy — $59.8
- 🇺🇸 USA — $52.6
- 🇨🇦 Canada — $51.8
- 🇧🇪 Belgium — $47.3
- 🇫🇷 France — $45.8
- 🇩🇪 Germany — $41.2
- 🇬🇧 United Kingdom — $37.5
- 🇳🇱 Netherlands — $36.9
- 🇪🇸 Spain — $34.7
- 🇬🇷 Greece — $31.8
- 🇹🇷 Turkey — $29.4
- 🇮🇱 Israel — $26.3
- 🇨🇭 Switzerland — $24.1
- 🇯🇵 Japan — $23.8
- 🇵🇹 Portugal — $19.5
- 🇵🇱 Poland — $16.4
- 🇨🇿 Czech Republic — $13.7
Key patterns:
- Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
- Adult content is legal in Austria, as long as you comply with advertising platform policies.
- Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
- The average age is around 42, meaning there’s a large, solvent adult audience.
