TOP-20 by eCPM in Adult Dating: Slovenia #2
Hi, everyone! In our weekly eCPM ranking this week, Adult Dating vertical. Slovenia ranked in second place with $57.3. Despite the high conversion cost, GEO remains extremely attractive.
TOP-20 Countries by eCPM:
- 🇳🇿 New Zealand — $64.7
- 🇸🇮 Slovenia — $57.3
- 🇦🇺 Australia — $51.2
- 🇭🇷 Croatia — $49.7
- 🇮🇱 Israel — $48.4
- 🇨🇦 Canada — $47.8
- 🇧🇪 Belgium — $43.5
- 🇸🇪 Sweden — $42.9
- 🇺🇸 United States — $41.8
- 🇩🇰 Denmark — $41.5
- 🇬🇧 United Kingdom — $40.2
- 🇨🇭 Switzerland — $37.6
- 🇩🇪 Germany — $35.8
- 🇦🇹 Austria — $35.2
- 🇬🇷 Greece — $29.8
- 🇳🇴 Norway — $29.5
- 🇨🇿 Czech Republic — $27.3
- 🇫🇷 France — $24.1
- 🇳🇱 Netherlands — $22.6
- 🇪🇸 Spain — $19.3
Insights for affiliates:
- Adult audience. Average age is around 44, with men aged 30-55 being the most active. Those over 45 are especially keen on dating and webcams.
- Smartlinks are a must-have for traffic with push notifications and pop-ups. They maximize monetization of each click in low-traffic conditions and mixed audiences.
- Creatives with a city reference (macro [CITY]) boost CR. Example: “Are you from Maribor? Me too 💬” This approach is particularly relevant for this geo, as the country is small and personalization by city will have a good effect.
