TOP-20 by eCPM on Facebook: Finland #1

Hello everyone! Wishing you a great weekend. We’re back with our weekly eCPM digest.

This week, we’ve prepared a ranking for Facebook Dating, with Finland leading the list at $86.7 eCPM.

TOP-20 Countries by eCPM:

1. 🇫🇮 Finland — $86.7
2. 🇱🇺 Luxembourg — $81.4
3. 🇳🇴 Norway — $79.3
4. 🇩🇰 Denmark — $76.2
5. 🇨🇭 Switzerland — $68.5
6. 🇩🇪 Germany — $64.1
7. 🇧🇪 Belgium — $62.9
8. 🇦🇹 Austria — $58.3
9. 🇸🇪 Sweden — $54.1
10. 🇦🇺 Australia — $52.6
11. 🇨🇦 Canada — $49.7
12. 🇸🇮 Slovenia — $43.8
13. 🇨🇿 Czech Republic — $36.5
14. 🇳🇿 New Zealand — $32.9
15. 🇬🇧 United Kingdom — $31.4
16. 🇳🇱 Netherlands — $28.7
17. 🇮🇪 Ireland — $25.9
18. 🇺🇸 United States — $18.3
19. 🇪🇸 Spain — $16.4
20. 🇭🇷 Croatia — $15.2

Insights for affiliates:

• The Finnish language is unique, and machine translation often looks unnatural. Use native speakers or high-quality human translation. While English performs well in Finland and is widely spoken, using Finnish typically delivers higher conversion rates.
• Consider funnels via FB Messenger or WhatsApp. Finns value privacy and prefer starting with a conversation in a messenger. The conversion from a click to a started chat can be cheaper than direct website registration.
• February 14 is impossible to ignore – Valentine’s Day is the key seasonal moment. Leverage it in your creatives with messages like: “Find someone you won’t get bored with on this day.”