TOP-20 eCPM in the Cams Vertical: USA Takes the Lead

In our weekly eCPM digest, this time we’re focusing on the Cams vertical (webcam). The United States tops the ranking with an impressive $74.5 eCPM.

Top-20 Countries by eCPM in the Cams Vertical

1. 🇺🇸 USA — $74.5
2. 🇮🇱 Israel — $73.1
3. 🇸🇪 Sweden — $62.9
4. 🇸🇰 Slovakia — $57.4
5. 🇩🇪 Germany — $51.8
6. 🇦🇺 Australia — $50.3
7. 🇷🇴 Romania — $46.9
8. 🇨🇿 Czech Republic — $43.2
9. 🇮🇹 Italy — $37.7
10. 🇵🇱 Poland — $35.4
11. 🇨🇭 Switzerland — $26.1
12. 🇧🇪 Belgium — $24.8
13. 🇩🇰 Denmark — $22.5
14. 🇳🇱 Netherlands — $21.3
15. 🇭🇷 Croatia — $20.9
16. 🇪🇸 Spain — $19.2
17. 🇬🇧 United Kingdom — $18.7
18. 🇫🇷 France — $16.1
19. 🇬🇷 Greece — $15.6
20. 🇮🇪 Ireland — $15.4

Insights:

1. Mobile traffic dominates, especially on iOS.
2. Major cities (NY, LA, Chicago) come with higher bids, but also higher ARPU.
3. CPM and CPC are higher than in most GEOs, but user LTV offsets the costs.
4. Time difference of up to 8–9 hours between coasts in the US, keep this in mind when launching campaigns.