TOP-20 by eCPM in Tik Tok Dating: Sweden #1

Sweden leads the TikTok Dating ranking with an eCPM of $91.8. With 3.3 million TikTok users aged 18+, a dating culture rooted in gender equality, and peak engagement on weekends, the Swedish market is worth keeping an eye on this week.

TOP-20 Countries by eCPM:

1. 🇸🇪 Sweden — $91.8
2. 🇦🇹 Austria — $76.2
3. 🇨🇿 Czech Republic — $62.9
4. 🇺🇸 United States — $56.3
5. 🇩🇪 Germany — $54.3
6. 🇨🇭 Switzerland — $49.5
7. 🇫🇷 France — $46.8
8. 🇮🇱 Israel — $44.6
9. 🇮🇪 Ireland — $40.9
10. 🇪🇸 Spain — $38.7
11. 🇬🇧 United Kingdom — $38.4
12. 🇮🇹 Italy — $35.8
13. 🇨🇦 Canada — $34.1
14. 🇦🇺 Australia — $33.2
15. 🇳🇱 Netherlands — $31.9
16. 🇩🇰 Denmark — $31.3
17. 🇭🇷 Croatia — $28.7
18. 🇧🇪 Belgium — $27.6
19. 🇳🇿 New Zealand — $26.3
20. 🇳🇴 Norway — $25.7

Insights for affiliates:

• 3.3 million Swedes aged 18+ use TikTok — the largest market in Scandinavia.
• Swedes are comfortable with bold creatives and trust scenarios where a woman initiates contact. In a culture built on gender equality, female initiative in dating is completely normal.
• St. Patrick’s Day (March 17) is widely celebrated in Sweden, with themed pub weeks running March 11–22 — a great opportunity to refresh working creatives with festive angles.
• Swedes tend to be reserved and fairly introverted, but on Friday and Saturday evenings they open up easily — shifting ad spend toward weekends boosts engagement.