TOP-20 by eCPM in GayDating: Belgium #1

Hello everyone! It’s already the end of January, the first month of 2026 flew by incredibly fast. We’re back with a new eCPM ranking: this week, the spotlight is on the Gay Dating vertical in Belgium, with an eCPM of $51.8. And, as always, you’ll find useful insights for affiliates in the post.

TOP-20 Countries by eCPM:

1. 🇧🇪 Belgium — $51.8
2. 🇦🇺 Australia — $44.7
3. 🇳🇿 New Zealand — $40.1
4. 🇨🇭 Switzerland — $39.4
5. 🇨🇦 Canada — $38.9
6. 🇺🇸 United States — $37.2
7. 🇩🇪 Germany — $33.6
8. 🇬🇧 United Kingdom — $31.2
9. 🇳🇱 Netherlands — $29.5
10. 🇩🇰 Denmark — $28.1
11. 🇵🇱 Poland — $27.0
12. 🇮🇪 Ireland — $26.3
13. 🇭🇷 Croatia — $25.9
14. 🇵🇹 Portugal — $25.8
15. 🇵🇰 Pakistan — $25.7
16. 🇪🇸 Spain — $25.3
17. 🇰🇿 Kazakhstan — $25.1
18. 🇨🇿 Czech Republic — $24.6
19. 🇦🇹 Austria — $23.8
20. 🇮🇹 Italy — $23.5

Insights for affiliates:

• Shorts and Reels featuring real people convert better than static banners.
• Localization: French is more common in Brussels and Wallonia, while Dutch is used in Antwerp and Ghent. English performs very well in Brussels due to the large expat community. Try using automatic localization based on browser language so users see creatives in the language they are most familiar with.
• Use a comic-style approach in your creatives. Comics are popular in Belgium, so this visual style increases engagement, builds trust, and makes ads feel more native to the local audience.