TOP-20 by eCPM in Dating: Canada #5 | Facebook
In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.
TOP-20 countries by eCPM (Dating, Facebook Only):
- 🇦🇺 Australia — $92.4
- 🇨🇭 Switzerland — $85.9
- 🇳🇿 New Zealand — $81.8
- 🇳🇴 Norway — $76.1
- 🇨🇦 Canada — $74.3
- 🇩🇰 Denmark — $73.9
- 🇦🇹 Austria — $70.2
- 🇺🇸 United States — $65.7
- 🇩🇪 Germany — $62.5
- 🇧🇪 Belgium — $62.4
- 🇸🇪 Sweden — $59.7
- 🇬🇧 United Kingdom — $45.0
- 🇮🇪 Ireland — $44.5
- 🇨🇿 Czech Republic — $44.4
- 🇳🇱 Netherlands — $36.1
- 🇬🇷 Greece — $28.7
- 🇫🇮 Finland — $26.4
- 🇪🇸 Spain — $23.2
- 🇵🇱 Poland — $21.6
- 🇮🇹 Italy — $20.3
Insights on Dating in Canada
- Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
- French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.
