TOP-20 by eCPM in Adult Games: Netherlands #1
Hello, everyone! In our weekly eCPM digest, this week we focus on the Adult Games vertical, with the Netherlands leading the rankings with a score of $86.1.
TOP-20 Countries by eCPM:
- 🇳🇱 Netherlands — $86.1
- 🇭🇺 Hungary — $82.3
- 🇬🇷 Greece — $67.5
- 🇩🇪 Germany — $64.9
- 🇦🇹 Austria — $60.3
- 🇫🇷 France — $57.9
- 🇨🇦 Canada — $53.4
- 🇸🇰 Slovakia — $52.8
- 🇬🇧 United Kingdom — $46.7
- 🇮🇹 Italy — $42.9
- 🇨🇭 Switzerland — $41.5
- 🇹🇷 Turkey — $38.1
- 🇳🇴 Norway — $34.6
- 🇷🇴 Romania — $30.2
- 🇧🇬 Bulgaria — $29.7
- 🇺🇸 United States — $26.5
- 🇫🇮 Finland — $24.8
- 🇪🇸 Spain — $19.3
- 🇸🇪 Sweden — $18.7
- 🇨🇿 Czech Republic — $13.5
Insights for affiliates:
- Adult websites generate massive traffic in the Netherlands. Dutch users rank among the top 10 in the EU by average time spent per session on such platforms.
- In the Netherlands and Italy, around 27% of adult traffic comes from female users, making it reasonable to target women as well, with the right creative approach, they deliver stable monetization and comparable payouts.
- Even a simple Netherlands flag on the CTA button (“Play in NL”) can significantly boost CTR.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
