🇮🇹 iGaming Traffic: Italy Tops the Chart with $209.6 eCPM — Here’s Why

May 12, 2025 1 min read

This week, Italy has taken the lead in the iGaming vertical, delivering a record-breaking eCPM of $209.6. If you’re working with iGaming traffic, now is the perfect time to shift your focus to this GEO — it consistently delivers high conversion rates, strong monetization, and solid ROI.

Why is Italy a top GEO for iGaming offers?

✅ Regulated market: Italy’s legalized gambling landscape makes it easier to promote iGaming offers through reliable affiliate networks.

✅ High-spending audience: Italians enjoy one of the highest average incomes in the EU, which means they are willing to pay for entertainment and actively engage with well-localized gaming content.

✅ Mobile-first traffic: Over 70% of traffic is mobile. A prime opportunity for push ads, native formats, and fast-flow landing pages.

✅ Live offers and fast actions: Italians love dynamic gameplay. Use this insight to increase conversions with time-sensitive and engaging creatives.

📊 Top 20 Countries by iGaming eCPM:

🇮🇹 Italy — $209.6
🇨🇭 Switzerland — $134.2
🇦🇺 Australia — $119.9
🇳🇿 New Zealand — $112.9
🇦🇿 Azerbaijan — $105.4
🇧🇪 Belgium — $96.1
🇵🇱 Poland — $90.6
🇭🇺 Hungary — $88.3
🇬🇧 United Kingdom — $84.6
🇳🇱 Netherlands — $74.8
🇩🇪 Germany — $68.4
🇨🇿 Czech Republic — $66.2
🇰🇿 Kazakhstan — $58.4
🇷🇴 Romania — $52.8
🇿🇦 South Africa — $50.1
🇨🇦 Canada — $45.8
🇺🇸 United States — $30.3
🇪🇸 Spain — $23.3
🇫🇷 France — $21.9
🇮🇳 India — $13.1

Conclusion

Italy is this week’s top-performing GEO in iGaming. A high eCPM, regulated environment, steady traffic, and conversion-ready audience make it a prime region for affiliates.

💡 Working with iGaming affiliate programs? Plug in your smartlink, localize creatives, and start testing Italy now — premium, high-yield traffic is waiting for skilled webmasters.

Start earning!