TOP-20 by eCPM in Igaming: Australia #1

Australia leads the iGaming eCPM ranking at $182.7 — the highest eCPM across all GEOs, over 9x the list average.

TOP-20 Countries by eCPM:

1. 🇦🇺 Australia — $182.7
2. 🇺🇦 Ukraine — $122.4
3. 🇭🇺 Hungary — $95.9
4. 🇳🇱 Netherlands — $57.3
5. 🇨🇭 Switzerland — $52.1
6. 🇩🇪 Germany — $44.6
7. 🇬🇧 United Kingdom — $41.8
8. 🇮🇹 Italy — $38.5
9. 🇪🇬 Egypt — $35.7
10. 🇺🇸 United States — $34.9
11. 🇹🇷 Turkey — $31.6
12. 🇧🇩 Bangladesh — $28.4
13. 🇵🇹 Portugal — $26.2
14. 🇲🇾 Malaysia — $23.5
15. 🇪🇹 Ethiopia — $22.9
16. 🇷🇴 Romania — $22.1
17. 🇮🇳 India — $20.7
18. 🇫🇷 France — $20.1
19. 🇨🇦 Canada — $19.4
20. 🇹🇯 Tajikistan — $19.2

Insights for affiliates:

• Build your creative content around entertainment, excitement, and the thrill of winning. For Australians, gambling is a hobby and a source of excitement, not a way to make money.
• It’s best to present any bonuses as daily cashback or early payouts rather than direct offers. Subtle CTAs work better than aggressive promises.
• Australians call slots “pokies”: using local slang is very important for building trust.