TOP-20 by eCPM in iGaming: Spain #1

Spain took first place in the weekly eCPM ranking in the iGaming vertical, with a result of $186.15. Find out which audience is showing growth, which offers are driving conversions, and the best traffic sources in our weekly TOP.

TOP-20 Countries by eCPM (iGaming):

  1. 🇪🇸 Spain — $186.15
  2. 🇦🇿 Azerbaijan — $184.01
  3. 🇸🇰 Slovakia — $123.45
  4. 🇦🇺 Australia — $121.6
  5. 🇳🇿 New Zealand — $87.15
  6. 🇵🇹 Portugal — $52.16
  7. 🇸🇦 GCC — $49.12
  8. 🇩🇪 Germany — $46.35
  9. 🇪🇬 Egypt — $39.21
  10. 🇮🇹 Italy — $38.24
  11. 🇹🇷 Turkey — $37.8
  12. 🇳🇱 Netherlands — $34.44
  13. 🇫🇷 France — $33.27
  14. 🇬🇧 United Kingdom — $30.81
  15. 🇹🇷 Turkey — $27.86
  16. 🇦🇷 Argentina — $25.08
  17. 🇺🇸 United States — $22.21
  18. 🇷🇺 Russia — $21.86
  19. 🇿🇦 South Africa — $21.45
  20. 🇬🇷 Greece — $19.9

Insights for affiliates:

  • Spain remains a stable and highly liquid market: the number of players aged 25 to 45 is growing, and the average first deposit is increasing. The female audience is strengthening the slots segment.
  • The best sources of traffic are Facebook Ads, TikTok Ads, Google UAC, and adult networks. Telegram funnels through sports communities maintain high engagement.
  • Simple welcome offers drive conversions: increased first deposit, free spins, and weekly cashback. Users prefer bright, classic slots with fast response times: Book of Dead, Sweet Bonanza, Gates of Olympus. Peak activity is in the evening.
  • Funnels with mini-games and fully localized communications in the local language show the best results, ensuring high CR.
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