TOP-20 by eCPM in iGaming: Italy #1

Merry Christmas and Happy New Year! Here is our final eCPM ranking of the year. Italy and the iGaming vertical have taken first place with a truly strong result – $188.4.

TOP-20 Countries by eCPM:

1. 🇮🇹 Italy — $188.4
2. 🇦🇿 Azerbaijan — $180.3
3. 🇦🇹 Austria — $177.6
4. 🇵🇱 Poland — $140.7
5. 🇨🇭 Switzerland — $106.3
6. 🇰🇭 Cambodia — $71.3
7. 🇦🇺 Australia — $69.8
8. 🇬🇧 United Kingdom — $69.5
9. 🇰🇿 Kazakhstan — $56.9
10. 🇪🇸 Spain — $49.6
11. 🇺🇸 United States — $28.3
12. 🇵🇰 Pakistan — $26.4
13. 🇳🇱 Netherlands — $23.5
14. 🇹🇷 Turkey — $22.6
15. 🇫🇷 France — $21.3
16. 🇩🇪 Germany — $18.2
17. 🇪🇬 Egypt — $17.7
18. 🇸🇦 Saudi Arabia — $17.5
19. 🇪🇹 Ethiopia — $15.7
20. 🇦🇷 Argentina — $13.1

Insights for affiliates:

• Players pay close attention to content quality. Slot reviews, clear explanations of game mechanics, guides to bonuses and wagering requirements, and comparisons between licensed brands perform particularly well.
• Operators cannot compete openly through traditional advertising, which makes affiliates’ organic traffic and SEO expertise especially valuable.
• Short-form videos on TikTok, Reels, and YouTube Shorts that demonstrate new slot mechanics or provide analysis of upcoming matches show significantly higher engagement than text-based reviews.