iGaming: Canada – one of the most profitable GEOs

We continue our series of articles on verticals and key regions with high eCPMs. This time it’s iGaming: we analyze where this vertical generates maximum revenue today and what affiliates should pay attention to.

Canada: $133.2 eCPM and stable growth

This makes the country one of the top GEOs for traffic monetization in this niche.

Main reasons:

• Canadians are actively involved in online entertainment, including betting and casinos.
• There is a high level of trust in licensed operators.
• Affiliates manage to competently build funnels with high conversion rates.
• And most importantly: relatively low competition among advertisers compared to Tier-1 markets.

Top 20 Countries by eCPM in iGaming (2025)

🇦🇹 Austria — $202.9
🇳🇱 Netherlands — $163.2
🇦🇺 Australia — $162.4
🇨🇦 Canada — $133.2
🇨🇭 Switzerland — $128.4
🇰🇼 Kuwait — $125.0
🇧🇭 Bahrain — $121.1
🇬🇷 Greece — $93.9
🇩🇪 Germany — $84.1
🇪🇸 Spain — $83.2
🇵🇱 Poland — $63.1
🇾🇪 Yemen — $53.6
🇸🇦 Saudi Arabia — $51.1
🇬🇧 United Kingdom — $50.9
🇦🇿 Azerbaijan — $46.3
🇹🇷 Turkey — $31.7
🇿🇦 South Africa — $30.4
🇺🇸 United States — $27.2
🇮🇹 Italy — $26.9
🇵🇭 Philippines — $21.1

What Should Affiliates Do?

• Choose Canada if you are looking for stable ROI – especially when working with quality traffic and native landings.
• Pay attention to AT, NL, AU – eCPMs are even higher there, but competition is also high.
• Experiment with approaches and segments within GEO: creatives with live betting, author reviews of casinos, etc.

Reach out to your manager If you work with iGaming and want more analytics on your traffic., then. We will help you!