TOP-20 by eCPM in Facebook Dating: UK #1

The UK tops the eCPM rankings in the Facebook Dating vertical with a figure of $87.4. Europe’s largest dating market, with an audience that has high purchasing potential.

TOP-20 Countries by eCPM:

1. 🇬🇧 United Kingdom — $87.4
2. 🇦🇹 Austria — $82.3
3. 🇩🇰 Denmark — $81.9
4. 🇨🇭 Switzerland — $76.5
5. 🇫🇮 Finland — $74.2
6. 🇨🇿 Czech Republic — $71.8
7. 🇬🇷 Greece — $69.3
8. 🇧🇪 Belgium — $64.5
9. 🇦🇺 Australia — $62.1
10. 🇨🇦 Canada — $57.8
11. 🇲🇰 North Macedonia — $53.4
12. 🇳🇿 New Zealand — $51.9
13. 🇸🇪 Sweden — $48.2
14. 🇳🇱 Netherlands — $46.7
15. 🇩🇪 Germany — $39.5
16. 🇺🇸 United States — $36.1
17. 🇮🇪 Ireland — $34.8
18. 🇳🇴 Norway — $27.9
19. 🇯🇵 Japan — $21.5
20. 🇮🇹 Italy — $14.6

Insights for affiliates:

• Targeting cities outside London (Manchester, Birmingham, Bristol) delivers lower CPC and less competition.
• London pubs have launched “Date My Mate” nights where friends pitch their single mates via PowerPoint slides. Creatives styled as a friend’s slide (“Your mate signed you up”) or “Tired of PowerPoint dating? Try this instead” tap into a viral UK trend of March 2026.