TOP-20 by eCPM in Casual Dating: Greece # 5

Greece consistently holds its place in our weekly eCPM ranking. A $42.6 eCPM backed by 90%+ Viber penetration, a vibrant carnival season, and a coffee culture that doubles as a dating funnel — this GEO deserves your attention.

TOP-20 Countries by eCPM:

1. 🇳🇿 New Zealand — $61.9

2. 🇦🇺 Australia — $58.3

3. 🇩🇰 Denmark — $55.2

4. 🇬🇧 United Kingdom — $45.7

5. 🇬🇷Greece — $42.6

6. 🇸🇪 Sweden — $41.5

7. 🇧🇪 Belgium — $37.3

8. 🇨🇭 Switzerland — $35.2

9. 🇺🇸 United States — $32.1

10. 🇦🇹 Austria — $31.1

11. 🇨🇦 Canada — $28.9

12. 🇩🇪 Germany — $28.6

13. 🇳🇱 Netherlands — $27.9

14. 🇮🇹 Italy — $25.8

15. 🇵🇱 Poland — $24.6

16. 🇪🇸 Spain — $19.5

17. 🇹🇷 Turkey — $19.2

18. 🇫🇷 France — $18.4

19. 🇮🇩 Indonesia — $17.4

20. 🇧🇷 Brazil — $16.2

Insights for affiliates:

• Viber has 90%+ penetration in Greece. It’s the dominant messenger — unlike the rest of Europe — making it a massively underused traffic channel.
• Ads in Greek convert significantly better than English, but it’s critical to use the informal register (εσύ, not εσείς) — formal language feels corporate and kills trust in dating creatives.
• First dates in Greece almost always revolve around coffee (“Πάμε για καφέ;”). It’s a universal key that can mean anything from a friendly meetup to an invitation after which you only come home in the morning. That’s why creatives with café scenarios and coffee-date angles feel far more native than generic “meet hot singles” messaging.
• Greece’s Carnival season (Apokries, January–March), including Patras Carnival — Europe’s largest with 30,000+ costumed participants — is a hidden dating campaign peak that most affiliates miss entirely.