TOP-20 by eCPM in Casual Dating: Austria # 3
In the new eCPM ranking for the Casual Dating vertical, Austria takes third place with a result of $45.8. The GEO shows steady growth and requires a careful creative approach, considering both seasonality and local advertising restrictions.
TOP-20 Countries by eCPM (Casual Dating):
- 🇨🇭 Switzerland — $57.8
- 🇮🇱 Israel — $47.3
- 🇦🇹 Austria — $45.8
- 🇺🇸 United States — $44.7
- 🇳🇴 Norway — $43.9
- 🇦🇺 Australia — $43.6
- 🇬🇧 United Kingdom — $40.5
- 🇱🇰 Sri Lanka — $39.4
- 🇸🇪 Sweden — $38.3
- 🇧🇪 Belgium — $36.2
- 🇮🇹 Italy — $34.1
- 🇩🇪 Germany — $32.5
- 🇵🇱 Poland — $31.4
- 🇪🇸 Spain — $29.3
- 🇨🇦 Canada — $28.9
- 🇹🇷 Turkey — $27.1
- 🇫🇷 France — $26.8
- 🇮🇩 Indonesia — $26.2
- 🇺🇿 Uzbekistan — $25.7
- 🇳🇱 Netherlands — $21.6
Insights for affiliates:
- The reserved Austrians largely mirror the behavior of the German audience, where natural and realistic creatives receive the greater response.
- Take seasonality into account. It is currently the off-season in Austria, so it is worth using German language in your creatives, but the tourist season begins at the end of November, so it is worth switching to a multilingual format.
- Austria has restrictions on aggressive advertising, and the casual dating vertical is well suited for launch, as it looks appropriate and meets the requirements of most advertising networks.
