Top 20 eCPM in Adult Games: Sweden breaks into the top with $45.1  

Hello, everyone! Here is the new Weekly Digest on eCPM. If you work in the Adult Games niche, now is the time to take a look at the Swedish market: the country has unexpectedly broken into the top, showing a significant result of $45.1.

Top 20 Countries by eCPM in Adult Games 

1. 🇦🇹 Austria — $62.7
2. 🇵🇱 Poland — $59.1
3. 🇮🇹 Italy — $56.1
4. 🇩🇰 Denmark — $54.4
5. 🇸🇪 Sweden — $45.1
6. 🇦🇺 Australia — $44.6
7. 🇹🇭 Thailand — $44.2
8. 🇪🇸 Spain — $43.7
9. 🇬🇧 United Kingdom — $42.9
10. 🇩🇪 Germany — $41.8
11. 🇨🇭 Switzerland — $40.1
12. 🇳🇱 Netherlands — $34.9
13. 🇷🇺 Russia — $32.0
14. 🇺🇸 United States — $31.5
15. 🇫🇷 France — $28.7
16. 🇹🇷 Turkey — $22.1
17. 🇲🇽 Mexico — $21.3
18. 🇲🇾 Malaysia — $20.4
19. 🇨🇦 Canada — $17.7
20. 🇧🇷 Brazil — $16.5

Tips for affiliates working with Adult Games:

1. Sweden is on the rise — test creatives for the local market.

Use the Swedish language, flags, local memes, and emphasize “European quality.” This gives you +CTR on almost all formats.

2. A/B test by device and time of the day.

In Scandinavia, activity often increases in the evening and on weekends. Check it out: your traffic may show higher conversions between 5 p.m. and 11 p.m.

3. Want explosive conversion?

AI-assisted creative content in provocative scenarios is your secret sauce! Proven: the more explicit the subtext, the hotter the leads!

4. Keep an eye on eCPM not only in top geos.

For example, Poland and Thailand are also in the top right now — if you know how to scale, you can duplicate ad sets there, adapting to the local market. Often, eCPM is higher where competition is lower.

5. Update creatives every 5–7 days (if not earlier)

The adult segment burns out quickly. If your CTR is falling, it’s almost certainly time to change your creatives.   

6. Don’t spend your entire budget up front. 

Warm up your campaign, look at conversions, and disable weak placements. Sometimes you can save up to 40% of your budget through quick optimization.