Top 20 eCPM in Adult Games: Sweden breaks into the top with $45.1
Hello, everyone! Here is the new Weekly Digest on eCPM. If you work in the Adult Games niche, now is the time to take a look at the Swedish market: the country has unexpectedly broken into the top, showing a significant result of $45.1.
Top 20 Countries by eCPM in Adult Games
- 🇦🇹 Austria — $62.7
- 🇵🇱 Poland — $59.1
- 🇮🇹 Italy — $56.1
- 🇩🇰 Denmark — $54.4
- 🇸🇪 Sweden — $45.1
- 🇦🇺 Australia — $44.6
- 🇹🇭 Thailand — $44.2
- 🇪🇸 Spain — $43.7
- 🇬🇧 United Kingdom — $42.9
- 🇩🇪 Germany — $41.8
- 🇨🇭 Switzerland — $40.1
- 🇳🇱 Netherlands — $34.9
- 🇷🇺 Russia — $32.0
- 🇺🇸 United States — $31.5
- 🇫🇷 France — $28.7
- 🇹🇷 Turkey — $22.1
- 🇲🇽 Mexico — $21.3
- 🇲🇾 Malaysia — $20.4
- 🇨🇦 Canada — $17.7
- 🇧🇷 Brazil — $16.5
Tips for affiliates working with Adult Games:
- Sweden is on the rise — test creatives for the local market.
Use the Swedish language, flags, local memes, and emphasize “European quality.” This gives you +CTR on almost all formats.
- A/B test by device and time of the day.
In Scandinavia, activity often increases in the evening and on weekends. Check it out: your traffic may show higher conversions between 5 p.m. and 11 p.m.
- Want explosive conversion?
AI-assisted creative content in provocative scenarios is your secret sauce! Proven: the more explicit the subtext, the hotter the leads!
- Keep an eye on eCPM not only in top geos.
For example, Poland and Thailand are also in the top right now — if you know how to scale, you can duplicate ad sets there, adapting to the local market. Often, eCPM is higher where competition is lower.
- Update creatives every 5–7 days (if not earlier)
The adult segment burns out quickly. If your CTR is falling, it’s almost certainly time to change your creatives.
- Don’t spend your entire budget up front.
Warm up your campaign, look at conversions, and disable weak placements. Sometimes you can save up to 40% of your budget through quick optimization.
