Top 20 Countries in Adult Dating by eCPM: The UK Ranks Surprisingly High!

Jul 11, 2025 2 min read

We continue our series of performance insights by verticals. This time, it’s all about Adult Dating UK eCPM 2025. We’ve analyzed the effectiveness of top GEOs and compiled a fresh Top 20 ranking of countries where this vertical delivers the strongest results in terms of revenue (eCPM) and affiliates engagement.

Top 20 Countries by eCPM:

🇦🇺 Australia — $73.2
🇧🇪 Belgium — $61.5
🇨🇦 Canada — $57.3
🇩🇰 Denmark — $56.1
🇬🇧 United Kingdom — $55.9
🇳🇴 Norway — $51.0
🇨🇭 Switzerland — $50.7
🇳🇿 New Zealand — $47.4
🇹🇼 Taiwan — $45.6
🇱🇺 Luxembourg — $41.1
🇺🇸 USA — $39.3
🇭🇷 Croatia — $36.9
🇩🇪 Germany — $35.2
🇮🇱 Israel — $33.3
🇮🇩 Indonesia — $32.4
🇸🇪 Sweden — $31.8
🇬🇷 Greece — $30.9
🇮🇸 Iceland — $30.3
🇫🇮 Finland — $29.5
🇦🇹 Austria — $27.6

United Kingdom: consistent and high-potential GEO in Adult Dating

The UK takes 5th place with an impressive $55.9 eCPM — a strong performance, especially considering the market’s maturity and competition. Traffic from the UK consistently shows:

Stable conversion rates;
High-quality lead flow;
Compatibility with various creative formats;

If you’re not yet working with UK traffic in the Adult Dating vertical, now’s the time to test it. With the right creatives and a localized funnel, monetization here might surpass other Tier 1 markets.

Key Takeaways:

English-speaking countries, namely: Australia, Canada, the UK, and New Zealand dominate the chart.
Small but wealthy markets like Belgium, Denmark, and Switzerland show surprising stability.
Taiwan and Indonesia are clear examples of how Asia is becoming increasingly lucrative even in sensitive verticals like dating.

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And if you’re focusing on a different vertical or want to test a GEO that’s not on this list, just reach out to your manager, they’ll help you find the best options for your traffic.

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