TOP-20 by eCPM in Adult Dating: Denmark #4

This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.

TOP-20 countries by eCPM (Adult Dating):

1. 🇦🇺 Australia — $63.9
2. 🇳🇿 New Zealand — $59.1
3. 🇨🇦 Canada — $47.6
4. 🇩🇰 Denmark — $46.2
5. 🇨🇭 Switzerland — $45.3
6. 🇬🇧 United Kingdom — $41.6
7. 🇺🇸 United States — $41.3
8. 🇸🇮 Slovenia — $40.2
9. 🇦🇹 Austria — $39.9
10. 🇳🇴 Norway — $39.2
11. 🇩🇪 Germany — $37.1
12. 🇧🇪 Belgium — $35.4
13. 🇸🇪 Sweden — $31.8
14. 🇭🇷 Croatia — $31.5
15. 🇮🇪 Ireland — $29.4
16. 🇮🇩 Indonesia — $28.3
17. 🇱🇺 Luxembourg — $27.4
18. 🇫🇮 Finland — $26.6
19. 🇮🇱 Israel — $25.2
20. 🇬🇷 Greece — $23.7

Insights for affiliates:

• CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
• Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.