TOP-20 by eCPM in Adult Dating: Denmark #4
This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.
TOP-20 countries by eCPM (Adult Dating):
- 🇦🇺 Australia — $63.9
- 🇳🇿 New Zealand — $59.1
- 🇨🇦 Canada — $47.6
- 🇩🇰 Denmark — $46.2
- 🇨🇭 Switzerland — $45.3
- 🇬🇧 United Kingdom — $41.6
- 🇺🇸 United States — $41.3
- 🇸🇮 Slovenia — $40.2
- 🇦🇹 Austria — $39.9
- 🇳🇴 Norway — $39.2
- 🇩🇪 Germany — $37.1
- 🇧🇪 Belgium — $35.4
- 🇸🇪 Sweden — $31.8
- 🇭🇷 Croatia — $31.5
- 🇮🇪 Ireland — $29.4
- 🇮🇩 Indonesia — $28.3
- 🇱🇺 Luxembourg — $27.4
- 🇫🇮 Finland — $26.6
- 🇮🇱 Israel — $25.2
- 🇬🇷 Greece — $23.7
Insights for affiliates:
- CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
- Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.
Disclaimer: The views, opinions, and content expressed in this article are those of the author and do not represent the official position, policies, or endorsements of the company.
